Project Overview: As the Creative and Interactive Designer, I identified a costly and time-consuming challenge in the production workflow for creating key art for LA Opera's campaigns. Traditional processes relied on photoshoots, expensive custom assets, and time-consuming compositing, often leading to budget overruns and limited room for creative testing. By introducing generative AI tools like Midjourney and ChatGPT into the workflow, paired with my expertise in Adobe Suite, I developed a new approach that allowed us to generate, test, and refine concepts faster and at a fraction of the cost.

Case Study

Leveraging Generative AI to Streamline Key Art Production for Opera Campaigns

Role: Creative & Interactive Designer

Objectives: Track ROAS, CPA, Impressions, Sale Tickets.

Test creative Variations