Terrance is a Product Designer who builds innovative, effective marketing campaigns that tell stories and drive customer retention & acquisition. He believes in mentorship and building effective creative teams.
Terry has creatively led marketing campaigns and content production for a diverse range of brands, including Twitter, New Balance, Brooks, LA Opera, Doritos, LA Times, celebrities, and Emporio.
With a keen eye for detail and a deep understanding of consumer behavior, Terry has consistently delivered outstanding results by combining creativity with data-driven strategies. His collaborative approach to team leadership and his dedication to pushing the boundaries of marketing, visual communications, and UX make him a valuable asset in any creative endeavor.
Terry also enjoys curating creative entrepreneurs and artist into his mentorship community where he teaches the creative business & best Branding & Marketing practices.
Beliefs
Without fully committing to anything, you're not going to achieve top results.
O1. Commitment
O2. Focus
In today's attention economy, focusing on one thing at a time is a skill.
O3. Quality
If you're not going to deliver to the best of your ability, then you're just wasting everyone's time.
O4. Dare to be bold
The world is full of average people and businesses – be bold and dare to stand out.
About
10 Years Experience
Creative Direction, Interaction Design, & Developer @ LA Opera
Jan 2019 - Present
Skills
Terry revels in a creative challenge. Always looking for projects which stretch his abilities, take him out of comfort zones, and teach new things.
He has extensive history in web design, interactive design and art direction, but found a passion for leading teams of creatives and forging brand stories.
Leadership
Design Systems
Marketing
Branding
Production
Writing & Editing
From Direct printing days to modern media buying and digital campaigns. Terry has been around long enough to have experienced a full range of different types advertising, marketing, branding and content production. That includes but not limited to: Photography, Cinematography, Web Design, Print production, Media buying, Social Media, Graphic design, Set Design, Product Design.