Terrance is a Creative Director who makes innovative, effective marketing campaigns that tell stories and drive customer acquisition. He believes in mentorship and building effective creative teams.

Terry has creatively led marketing campaigns and content production for a diverse range of brands, including Twitter, New Balance, Brooks, LA Opera, Doritos, LA Times, celebrities, and Emporio.

With a keen eye for detail and a deep understanding of consumer behavior, Terry has consistently delivered outstanding results by combining creativity with data-driven strategies. His collaborative approach to team leadership and his dedication to pushing the boundaries of marketing and visual communications make him a valuable asset in any creative endeavor.

Terry also enjoys curating creative entrepreneurs and artist into his mentorship community where he teaches the creative business & best Branding & Marketing practices.

Terry enjoys luxury branding and high end campaigns the most. Terry believes "the luxury market is more than just being expensive and exclusive, it's about achieving the best in class and providing that top tier experience for those that have earned it"

Beliefs

O1. Commitment

Without fully committing to anything, you're not going to achieve top results.

O2. Focus

In today's attention economy, focusing on one thing at a time is a skill.

O3. Quality

If you're not going to deliver to the best of your ability, then you're just wasting everyone's time.

O4. Dare to be bold

The world is full of average people and businesses – be bold and dare to stand out.

About

Terry revels in a creative challenge. Always looking for projects which stretch his abilities, take him out of comfort zones, and teach new things.

He has extensive history in web design, interactive design and art direction, but found a passion for leading teams of creatives and forging brand stories.

10 Years Experience

Creative Direction, Interactive Design, & Developer @ LA Opera
Jan 2019 - Present

Skills

Leadership

Design Systems

Marketing

Branding

Production

Writing & Editing

From Direct printing days to modern media buying and digital campaigns. Terry has been around long enough to have experienced a full range of different types advertising, marketing, branding and content production. That includes but not limited to: Photography, Cinematography, Web Design, Print production, Media buying, Social Media, Graphic design, Set Design, Product Design.