Project Overview: As the Creative and Interactive Designer, I identified a costly and time-consuming challenge in the production workflow for creating key art for LA Opera's campaigns. Traditional processes relied on photoshoots, expensive custom assets, and time-consuming compositing, often leading to budget overruns and limited room for creative testing. By introducing generative AI tools like Midjourney and ChatGPT into the workflow, paired with my expertise in Adobe Suite, I developed a new approach that allowed us to generate, test, and refine concepts faster and at a fraction of the cost.
Branding
adtv
Objectives: Track ROAS, CPA, Impressions, Sale Tickets.
Test creative Variations
Motion
OOH BOARDS
